7 ways to increase online visibility for your e-commerce website.

If you think having a website is enough to start an e-commerce business? Wait, You need to think again


Having a website is just a stepping stone for establishing an e-commerce business. There is a lost to concerned about, it is not like an actual store where people walk by and see your products. You need to make it more visible and attractive to your consumer. There are many e-commerce websites available on the web, contending for the same audience as yours.

There are several ways in which you can gain more user engagement or potential customers.

1. Accessible from any device

To increase online visibility for your e-commerce website you need to have a responsive web design and a mobile-friendly theme. It means that the website should optimize for any screen size. It must be accessible on PC, Laptop, mobile, etc.

I observe this that business with a mobile-friendly website has more visitor. The past survey report states that mobile phone provides with more online sales in comparisons to other devices. So It is necessary to improve and modify your business strategy, as it is evolving every day.

2. Begin Blogging

  • Blogging is a free and easy market tactic used to get business more online visibility. Starting a Blog is an easy task. It is a channel that helps to support business growth. Blogging permit you to post a surfeit of information on your site while also marketing to your customer base.
    The business blogging is responding to widespread questions consumers have. And providing them with
    fresh and creative content convert them into leads. This is an inexpensive and recommended way to draw traffic to your website.
  • 3. Maintain a Social Media Presence

  • Maintaining a social presence is necessary in today’s world. The visual platform such as Instagram, Facebook, Snapchat, Twitter and many more boost traffic to your website. It provides an opportunity for the public to find the new web content and click through your website. You can advertise using pictures, link, content to increase engagement on your website. You can always ask your friends and family to promote on their social pages. We can also mention the new upcoming sales or product. You can even boost your performance score just by adding social media button on your website adding social media button on your website. This will allow the user to share the content or services they liked on your website on their own social platform. This will help you create business awareness and provide with Better Conversions. Targeting new potential customers become easy with social platforms.

  • 4. SEO on your website

    Optimizing your website and improving your ranking in the search engine is an essential part of running your business online. Search Engine Optimization (SEO) can help you design a website that meets the needs of your customers and improve the chances of them find you online. The user might leave your site if your site takes over 2-3 seconds to load. So, it is necessary for you to optimize your site images and minify JAVA Script HTML etc. to improve your loading speed. It is also necessary to provide the user with useful content to keep them engaged on your website.

    According to one study by Bing, a 2 sec delay can cause 4.3% loss in revenue per visitor, 3.75% reduction in clicks and 1.8% drop off in queries. So you understand why your site needs to be highly optimized for better conversions.

    5. Submission on Search Engine

    You might be providing the best content or the best services on your website but there is no user interaction on your site. The major reason behind this can be that your user cannot see you on different webmasters when they search for the same service or product you provide. They tend to land on your competitor websites insisted of your website.

    So it is necessary for you to declare your website on Search Engines so they can rank your website or the content or services you provide. When you submit your website to all major search engines it increases the possibility of visibility on your website. And ultimately increase the revenue from your website. According to Search Engine Journal, 93% of traffic comes from Search engines.

    6. Build an e-mail list

  • If you are into an online business and you are not using e-mail marketing you are missing a huge chunk to potential customers. Using sign up form can help you to build an email list. You can offer discount and free in exchange for those emails. If the user signs up you can update them about the upcoming deals, discount or newsletters to increase user interaction on your website. You can ask the user to provide with feedback about the product or services. This also helps in retaining the old potential customers.
  • 7. Implement User Generated Content

    The simple and effective approach in increasing visibility on your website is using of User Generated Content. These are generally positive or negative experiences of your customer with your product or services. The major ways of generating UGC is posting on social media, reviews, Blog sharing, e-mails etc. This help in generating leads and leads conversions into potential customers. It is observed that in a local survey of around 50 - 70% people view reviews on social media before making any kind of online purchase.

    The above-listed strategies will help you to increase online visibility on your e-commerce website. This opens ups new opportunities to increase user interaction and boost your sales.

    Improving online visibility is not a quick or easy task. These steps will not immediately boost your visibility but will over time. Hope these ways help you to increase online visibility for your e-commerce website. Comment us below the other methods you use to increase online visibility.

      Leave A Comment

      This site uses Akismet to reduce spam. Learn how your comment data is processed.