If you think having a website is enough to start an e-commerce business? Wait, You need to think again
Having a website is just a stepping stone for establishing an e-commerce business. There is a lost to concerned about, it is not like an actual store where people walk by and see your products. You need to make it more visible and attractive to your consumer. There are many e-commerce websites available on the web, contending for the same audience as yours.
There are several ways in which you can gain more user engagement or potential customers.
1. Accessible from any device
To increase online visibility for your e-commerce website you need to have a responsive web design and a mobile-friendly theme. It means that the website should optimize for any screen size. It must be accessible on PC, Laptop, mobile, etc.
I observe this that business with a mobile-friendly website has more visitor. The past survey report states that mobile phone provides with more online sales in comparisons to other devices. So It is necessary to improve and modify your business strategy, as it is evolving every day.
2. Begin Blogging
The business blogging is responding to widespread questions consumers have. And providing them with fresh and creative content convert them into leads. This is an inexpensive and recommended way to draw traffic to your website.
3. Maintain a Social Media Presence
4. SEO on your website
Optimizing your website and improving your ranking in the search engine is an essential part of running your business online. Search Engine Optimization (SEO) can help you design a website that meets the needs of your customers and improve the chances of them find you online. The user might leave your site if your site takes over 2-3 seconds to load. So, it is necessary for you to optimize your site images and minify JAVA Script HTML etc. to improve your loading speed. It is also necessary to provide the user with useful content to keep them engaged on your website.
According to one study by Bing, a 2 sec delay can cause 4.3% loss in revenue per visitor, 3.75% reduction in clicks and 1.8% drop off in queries. So you understand why your site needs to be highly optimized for better conversions.
5. Submission on Search Engine
You might be providing the best content or the best services on your website but there is no user interaction on your site. The major reason behind this can be that your user cannot see you on different webmasters when they search for the same service or product you provide. They tend to land on your competitor websites insisted of your website.
So it is necessary for you to declare your website on Search Engines so they can rank your website or the content or services you provide. When you submit your website to all major search engines it increases the possibility of visibility on your website. And ultimately increase the revenue from your website. According to Search Engine Journal, 93% of traffic comes from Search engines.
6. Build an e-mail list
7. Implement User Generated Content
The simple and effective approach in increasing visibility on your website is using of User Generated Content. These are generally positive or negative experiences of your customer with your product or services. The major ways of generating UGC is posting on social media, reviews, Blog sharing, e-mails etc. This help in generating leads and leads conversions into potential customers. It is observed that in a local survey of around 50 - 70% people view reviews on social media before making any kind of online purchase.
The above-listed strategies will help you to increase online visibility on your e-commerce website. This opens ups new opportunities to increase user interaction and boost your sales.
Improving online visibility is not a quick or easy task. These steps will not immediately boost your visibility but will over time. Hope these ways help you to increase online visibility for your e-commerce website. Comment us below the other methods you use to increase online visibility.