Things that really matter in SEO ranking except keywords

"Google only​​​​ loves you, when everyone else loves you first!"

Yes, this is true, I'm not kidding! Only when everyone loves you, will Google love you and will rank you higher in SEO ranking (search engine optimization). Which refers to the position of any website in google search results, when someone searches for similar topics

Now you might be thinking, how the search engine recognize those topics? I can say it has magical powers to do so if you want to believe! But sorry to disappoint you - they actually do this by using keywords and relevancy.

Once the topics are recognized, search engines look for all the websites offering similar topics in their booklet. Then they rank you! Depending on how good and relevant are you.
If Google ranks you below the first page, It's not good for your business because seriously, nobody goes on the second page!

Well, again how do they know how good are you?

Which criteria are they exactly judging you on?

I know most people think SEO rankings depend on just keywords, but did you know that it's not really true? There are many other things that influence your SEO ranking. So come on and let's check out those other factors.

1. URL

An accessible SEO friendly URL is very important, so try using your focus keywords in it. Relevant terms in URL and also the page should be relevant to what it says in your title. URL should have less number of hyphens and shouldn't be way too long.

Nobody wants to type in a thesis in the URL section! Keep it short and precise. It should be accessible so that search engines bots can easily reach and read to it.

Use HTTPS as its more secure and if you haven't enabled any SSL, you should probably do it right away. Google also made it a point to mark all HTTP sites as insecure in its Chrome.

2. Mobile optimized

Smartphones are leading the era! If you are not there then where are you? Desktops are long gone, and laptops are going down slowly. Mobile phones are portable and accessible all the time, that makes them new best friends of the users, just like Jake Peralta and Charles Boyle! So, be with the new best friend!

Google goes with the trend, you should too!

Google's April 2015 update released mobilegeddon! It is an algorithm used to check whether your website is mobile optimized or not.

If it's not, it can demote your SEO rankings, because your landing page or website should be responsive on all devices. It should also pass Google's mobile responsive test.

Wondering how to make your website more and more mobile friendly? Just do it simply by making it automatically change according to the size of the devicelarger fonts to read in smaller screens too. Easy accessibility and navigations with bigger menu buttons, also no content gets overlapped by ads or images.

3. Links

There are three types of links:

» Inbound Links
» Outbound Links
» Internal Links

Inbound links are those when some relevant websites mention your links on relevant topics. Giving external/ backlinks links to you. These are very favorable for SEO ranking as they make your site more relevant and authentic.

Outbound links are when you link someone else's relevant pages to your website, making your niche more relevant. You can also link it to your social media accounts or parent company's pages.

Internal linking
is linking your own pages to connect them and help users navigate to other pages easily.

All these types of linking are important to increase SEO ranking as they increase your goodwill and relevance. This just increases your chances of appearing in higher positions than your competitors. There are also various tools available to track your and your competitors' linkings.

4. Page Speed

Page speed is one of the most important factors in SEO ranking.

Nobody has the time to wait for your website to load. If your page takes a longer time to load, the user leaves your website.

You can't do anything if the ship has already sailed, and your user isn't going to wait for you at the bank. And this frequent exits of your users will increase your bounce rate. Which makes Google think that it's not relevant or has poor quality content, leading to demote your ranking and also might penalize your account.

Google also has a tool call page speed insights which help you check your page speed on mobile as well as laptop/ desktop. It also tells you how you can improve the speed so that you can work on those points.

5. Social Signals   

It's important to be connected to society and be where your target audience lives. If you are not on social media, you are missing a big chunk of the potential audience.

In this new era, people remember only those who want to be remembered! Those who create a presence in the eyes of users. And let me tell you, all your user's eyes are on social media only!

So be there. Create your presence on social media networks that your audience generally uses; like Facebook, Twitter, Instagram, LinkedIn, Snapchat etc. These social media channels will increase your trust metric.

When more and more users share your links, your website's visibility will increase AND provide backlinks in generating more traffic to your WordPress website. By making it more relevant, your chances of better SEO ranking increases.

But, be very careful do not spam on social media, as you want to create interest, not annoy your audience!

6. User experience

User experience is another important factor, as we live for experience, we do things for experience. If we liked the experience then we do it again!

The same goes for your website as well.

If the user likes the experience you provide, they will spend more time on your website.

This increases your click-through rate and decreases your bounce rate. It makes your site more relevant, and thus, increases your SEO ranking. The more your website is relevant, the more quality it has and the more Google loves it.

7. Quality Content

Content isn't about spamming keywords or stuffing the content with just keywords. Content quality matters!

Well, let me just say the cliche phrase of every article: "Content is King"

Yes, it is! Content matters!

Google's algorithms check keywords but they also check your website visits, duration of sessions, links shared, user experience etc! And this is why quality content is important, as more and more people will like your content, they will spend more time on it. They will share links and the website visits will increase.

Quality content makes you more relevant and attractive than loads and loads of keywords. Nowadays, Search engines also prefer quality content over keywords. Most of the times the no.1 result doesn't even have the matching keyword because the quality of content is better than others and it is related to the topic. A study found out that 18 percent of the domains that ranked position 20 or higher didn’t have the keyword in the text at all.

So, how can you improve the quality of your content? Well, its quite easy if you follow these simple tips!

  • 1
    Know Your Target Audience.
  • 2
    Write to your Users! and Not for Search Engines.
  • 3
    Research Thoroughly. Read more and more.
  • 4
    Provide Real Value to your Users.
  • 5
    Understand your User's Experience.
  • 6
    Make it Interactive, But Take care of Integrity and Authenticity.
  • 7
    Don't write Long and boring content, Users like Short and Interesting Facts.
  • 8
    Include Keywords, Don't Spam them.
  • 9
    Add Relevant Images & Videos to generate Interest and Improve SEO Ranking.

8. Technical SEO

This is basically how your website is read and interpreted by search engines. What you want them to crawl, tell them what is what, provide descriptions.

Well, just make them understand your website and give better human experience. They need instructions or else they do what they want! So make your instructions clear before things go out of hand!

Precaution is better than the cure, my friend!

1. Robots. txt

A text file that tells search engine's bots which pages to crawl and interpret and which do not. You can mention which bots you want to crawl, only those would crawl your website and list them. You can also manage the pages that you don't want to display on search engine by disallowing them.

2. Sitemaps.xml

An XML file which contains details about all the pages of your website, like when they were updated, how often the website should be crawled etc. Sitemaps help the search engines to know the changes you made like if you have added new pages or posts or deleted some, they can make the same changes and stop indexing the pages that are deleted and add the new ones.

If you want to show your Changes fast, and don't want to wait for the crawler. It's always suggested to upload your sitemaps.xml file on Google search console.

3. Structured Data

Structured data helps in differentiating details of the pages, making it easier for search engines to interpret pages. helps to do the same, describing the page details like what is what on your page.

4. Meta Tags

What is a meta tag?

Well, A meta tag is an element that provides information about the metadata of an HTML document. This information could be the keywords, author, page description or any other details about the specific page. Unlike other HTML tags, however, a meta tag is not visible or displayed in the concerned page.
If you think meta tags are no longer useful, you might not be right, as meta tags as still as important as they use to be in your SEO rankings.

Meta tags include various elements like:

a. Title tag
That is the page title, which appears on top of browsers in search entry.

b. Meta Description
A short summary describing the content of the page, for a better understanding of users.

c. Meta Keywords & Phrases
Keywords and phrases used in the content.

d. Alternate Tags for Images & videos
Describing what the image or video is about in short so that if they load up the user can still know what it was about.

5. Error 404: Page Not Found

If your customer has a wrong URL and they land up to an entirely different page which is not available, there is a big chance that they might not go on your actual page and go for your competitors! Which obviously will affect your SEO ranking and boost up your competitors.
To avoid this you can set up an Error 404 page not found, which usually comes default but if you don't have it you can set it up and redirect users to your website.


So, did you know all these factors can help you improve your SEO ranking? and it is not just about the keywords? Why just depend on one factor when You can go beyond and do wonders! Do your happy dance, because just in some time, your SEO game will be stronger! And you might start showing at the top!

I hope this was helpful and made your SEO rankings better. Leave a comment and let us know how was it for you.

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